As most of you know already, Nikon launched its full-frame mirrorless cameras on Aug 23/18, revealing two models that will appeal to both pros and hobbyists alike. Â Priced respectively for those markets, the pro model will be available in September and the consumer model in November.
This isn’t a review of that equipment. Â You can get a very good overview of the offering in the great article by M. Zhang from Petapixel.
What struck me as I watched the launch was just how hard Nikon was struggling to differentiate this product from the offerings already out there. Â Perhaps it was the English translation, but “redefine possibilities” and “new light…to pioneer the future” left a lot to be desired as to why I would buy this camera over any other. Continue reading “And So The Battle Begins” →