As most of you know already, Nikon launched its full-frame mirrorless cameras on Aug 23/18, revealing two models that will appeal to both pros and hobbyists alike. Priced respectively for those markets, the pro model will be available in September and the consumer model in November.
This isn’t a review of that equipment. You can get a very good overview of the offering in the great article by M. Zhang from Petapixel.
What struck me as I watched the launch was just how hard Nikon was struggling to differentiate this product from the offerings already out there. Perhaps it was the English translation, but “redefine possibilities” and “new light…to pioneer the future” left a lot to be desired as to why I would buy this camera over any other. Continue reading “And So The Battle Begins”