What do you do when you are the recognized leader in a market, have high demand but cannot bring product to that market? You abandon some of your market, apparently.
Canon has teased us with some new product announcements over the past year, but in comparison to their typically prolific advertisements prior to Covid, the announcements have been like raindrops in a desert. Eagerly sought out, with immediate impact, but within a split second, evaporating into nothing.

It seems that camera manufacturers are rethinking what it means to be in this business. With raw materials unavailable, production lines decimated and even transportation options a mere shadow of years ago, it’s definitely time to rethink the business.
Continue reading “Cornering the Market”








I’ve decided in 2021 to step out of my comfort zone and try new things. Why? The residue of 2020 and its horrible effect on my well-being, plus the fact that in 2021, I will officially become a senior citizen. Both have been and are scary. But in some way, both have inspired me to fight back. Getting older reveals obvious changes in body and mind, and I want to control both of those if I can. My biggest fear, revealed