Cornering the Market

What do you do when you are the recognized leader in a market, have high demand but cannot bring product to that market? You abandon some of your market, apparently.

Canon has teased us with some new product announcements over the past year, but in comparison to their typically prolific advertisements prior to Covid, the announcements have been like raindrops in a desert. Eagerly sought out, with immediate impact, but within a split second, evaporating into nothing.

It seems that camera manufacturers are rethinking what it means to be in this business. With raw materials unavailable, production lines decimated and even transportation options a mere shadow of years ago, it’s definitely time to rethink the business.

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