I wish Adobe would call in a Communications Specialist to help them rename their products. It’s Marketing 101. Product names should reflect what the company expects users to do with the product and what users expect of the product – to provide an easy way to recognize and develop brand loyalty to that product.
Instead, we have Lightroom “Classic” and Lightroom “CC”, which gives absolutely no help in understanding the difference in the products and how they can be used separately or together for an amazing workflow. This post is about what I’ve discovered ON MY OWN around how these products can be used together. I’ve also given them new names. Continue reading “Combining Lightroom Online with Lightroom Desktop”
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