With the second year of Covid lockdowns and restrictions upon us, many photography professionals have turned to online delivery of presentations and workshops. Whole multi-day online conferences have emerged, bringing together talent from across the world. These professionals have innovated and adjusted, bringing what would normally involve hands-on guidance to the small screen.
As the Program Director for our local camera club, I have had two “challenges” arising from the lockdown. The first is providing meaningful events and entertainment to our club membership online. The second is finding ways to transfer knowledge when hands-on in-person options don’t exist. These new photography conferences would seem to serve both purposes amazingly well. Or do they?
Continue reading “Attending Online Photography Conferences” →
I come from a generation born before televisions were common in middle class homes. We relied on a radio for news and our only “social network” was the people we knew in the neighbourhood, at school, through our parents or through our church. Getting your name out there was done by word of mouth and by advertising on the radio and in the “yellow pages” or other print publications.
Yet just a couple years ago, I was told that repuations were made in photography by having a presence on as many online sources as possible, particularly social media and sharing networks. Word of mouth is still very big in photography, but increasingly, I was told, new business comes from being discovered on these sites. Word of mouth, while still important, was also now equally “word of post” or “word of tweet”. Continue reading “Being Sociable” →