The airwaves and Internet are full of opinions on the value of brand name equipment for photographers. There are opinions on cameras and lenses, lighting, accessories to support both brand names and competitors. There are even opinions on small niche providers who build products to make a photographer’s life easier (bags, stands, organizing systems, even online services). And of course, lots of stories on saving money by making due with what’s on location or in the environment around you. You don’t always need to buy. So how do you choose when it comes time for a new investment in gear? 
Continue reading “Brand Name Equipment or Not?”
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